常用国际商务信函基础知识精选：完美促销英文信
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篇1：常用国际商务信函基础知识精选：完美促销英文信
网络贸易打造完美促销英文信
促销的目的就是要卖出产品，那么怎样才能把促销信写得吸引人、让人一看就对产品感兴趣呢?下面就教你促销信的四步写法、打造 very attractive的促销信。
第一步：to arouse attention
促销信都是“不请自来”，所以开头一定要有吸引力和诱惑力。it must make an appeal to some particular buying motive and may begin with a question, and instruction, a quotation or an attention-grabing short story. sometimes if required, it may even begin by suggesting the very opposite to what you want.看看下面这些开头是怎么写的：
1) would you like to reduce your rising domestic fuel costs?
2) why not enjoy the colorful spring by joining the flying horse tourist group after a completely busy winter?
3) just imagine how comfortable you are when you stretch out those tired limbs on our newly developed white cloud water bed.
第二步：to create interest and desire
一旦抓住了读者的注意力，就该趁热打铁劝服他们买自己的产品。介绍产品必须要紧紧围绕你在信的开头所提出的引人之处。光说“最好”、“最新”是没什么实际意义的。应该强调特性、质量、原材料，以及和同类产品相比最出彩的地方。我们且看下面这个产品介绍是如何写的：
our recent researches and tests have showed that rooms with our newly developed energy savers stay warmer and require 20 percent less fuel than those rooms of the same size without the usage of the savers. the new savers are popular because they are able to store and reflect heat in a much more efficient way. read the enclosed brochure, you will find that the self-stick backing makes them easy to install yourself.
第三步：to offer conviction通过产品介绍引起读者的购买欲望后，就该进一步加强读者购买的决心。你可以详细说明并保证产品会给读者带来许诺的好处。且看下面这段内容是如何吸引客户的：1) use our fast microwave oven for two weeks absolutely free.2) if for any reasons you find the model machine unsuitable to your needs, we will replace your order or refund you.
第四步：to motivate actions到了这一步，所有的努力都指向一个目标：促使客户采取行动、购买产品。这时语气要礼貌坚决，并提供给客户如何购买产品的指示，以方便客户购买。下面是一些常用的策略：1) why wait? come and buy right now since a special discount of 15% will only be offered for a month.2) don’t delay! those who order by october 5 will receive 100 oriental design christmas cards free.
篇2：常用国际商务信函基础知识精选：催款函
(1)subject: demanding overdue payment dear sirs, account no.8756 as you are usually very prompt in settling your accounts, we wonder whether there is any special reason why we have not received payment of the above account, already a month overdue. we think you may not have received the statement of account we sent you on 30th august showing the balance of us$ 80,000 you owe. we send you a copy and hope it may have your early attention. yours faithfully, xxx
催款函主题：索取逾期账款 亲爱的先生： 第8756号账单 鉴于贵方总是及时结清项目，而此次逾期一个月仍未收到贵方上述账目的欠款，我们想知道是否有何特殊原因。 我们猜想贵方可能未及时收到我们8月30日发出的80，000美元欠款的账单。现寄出一份，并希望贵方及早处理。 你真诚的xxx
(2)subject: urging payment dear sirs, account no.8756 not having received any reply to our e-mail of september 8 requesting settlement of the above account, we are writing again to remind you that the amount still owing is us$ 80,000. no doubt there is some special reason for delay in payment and we should welcome an explanation and also your remittance, yours faithfully, xxx
催款函主题：再次索取欠款 亲爱的先生： 第8756号账单 未见贵方对我们9月8日来信要求结算一事之回复。我们再次来函提醒贵方，欠款为80，000美元。毫无疑问，一定有特殊原因使贵方延误付款，我们期待贵方说明原因并寄上汇款。 你真诚的xxx
(3)subject: insisting on payment dear sirs, account no.8756 it is very difficult to understand why we have not heard from you in reply to our two e-mail of 8th and 18th september for payment of the sum us$ 80,000 you are still owing. we had hoped that you would at least explain why the account continues to remain unpaid. i am sure you will agree that we have shown every consideration and now you fail to reply to our earlier requests for payment, i am afraid you leave us no choice but to take other steps to recover the amount due. we are most reluctant to do anything from which your credit and reputation might suffer and even now we prepare to give you a further opportunity to put the matter right.we therefore propose to give you 15 days to clear your account, yours faithfully, xxx
催款函主题：三度索取欠款 亲爱的先生： 第8756号账单 我们于9月8日及9月18日两次去函要求结付80，000美元欠款，单至今未收到贵方任何答复，对此我们感到难于理解。我们希望贵方至少得解释为什么账款至今未付。 我想你们也知道我们对贵方多方关照，但你们对我们先前的两次询函不作答复。你们这样做恐怕已经使我们别无选择，只能采取其他步骤来收回欠款。 我们极不愿意做任何损害你们信誉的任何事情。即使现在我们还准备再给你们一次机会来挽回此事。因此，我们再给你们15天时间来结清账目。
外贸英语函电催款函典型句型
(1)the following items totaling $4000 are still open on your account. 你的欠款总计为4000美元。
(2)it is now several weeks since we sent you our first invoice and we have not yet received your payment. 我们的第一份发票已经寄出有好几周了，但我们尚未收到你的任何款项。
(3)i’m wondering about your plans for paying your account which,as you know,is now over 40 days ast due. 我想了解一下你的付款计划，要知道，你的付款已经逾期40多天了。
(4)we must now ask you to settle this account within the next few days
篇3：常用国际商务信函基础知识精选：商务公函格式和写法附
（1)商务公函的概念
商务公函是用来商洽工作、联系业务、询问和答复有关具体实际问题的一种公文。
(2)商务公函的结构及写作方法
公函是平行文。在写作时，一般包括四大部分：标题、行文对象、正文、落款。
①标题一般采用公文规范标题法，即标题由发函机关、事由、受函机关和文种组成。也有的只有事由和文种。
②行文对象是指公函受文者，写在事由之下的第一行左边，顶格，后面加冒号。
③正文是公函的内容即事项，是发函者要告诉对方的具体事情，由三部分组成，即发函因由，发函事项以及结语等，事项部分基本上是叙述和说明的方法，如有要求部分则要根据行文内容来安排，不可过多。结语多使用“特此复函”。
④落款。包括发函单位的名称和主要负责人的签名以及日期。
商务公函范文
公函
××公司：
贵方有关保险事宜的6月25日来函知悉，特函告如下：
一、综合险。在没有得到我们顾客的明确指示的情况下，我们一般投保水渍险和战争险。如贵方愿投保综合险，我方可以稍高的保费代保此险。
二、破碎险。破碎险是一种特别保险，需收取额外保费。该险现行保险费率为2%，损失只赔超过5%的部分。
三、保险金额。我方注意到贵方欲为装运给贵方的货物按发票金额另加10%投保，我方当照此办理。
我方希望上述答复将满足贵方的要求，并等候贵方的答复。
××公司
×年×月×日
商务信函的写法<二>
信函是公司的脸面，它对于公司树立良好的形象有着极为重要的意义。典型商务信函的内容应包括如下几点：
信头：一般来讲，商业信函均使用印有“letterhead”的公函信笺，这样信头就不必自己再写了。
信内地址：写在信纸的左上角，编号和日期下方。顺序是从小到大：
公司名称或收信人姓名、职务
房屋或大楼名称
大楼号码及所在街道或路的名称
省市名称及邮编
国家名称
称呼敬语：如知道对方姓名，就用dear mr./mrs./miss/ms.加上姓，如不知道对方姓名，可用dear sir, dear madam, 也可用：to whom if may concern。如对方职务较高，则最好用其职务名称，如： dear prof. smith, dear dr. henson等。 称呼一家公司就用dear sirs 或gentlemen。
正文
结束敬语：如称呼用dear sir/dear sirs/dear madam", 结束敬语就应用yours faithfully。如称呼用dear mr. john/dear mr. smith, 结束敬语就应用yours sincerely。
署名
英文信函中讲究五c原则，也就是要求做到正确(correctness)、清晰( clearness )、简明( conciseness )、完整( completeness )和礼貌( courtesy )。 信函的语调也是同样重要的，它表达了你对收信人的态度，适当的语调将会给双方创造良好的沟通气氛。
篇4：常用国际商务信函基础知识精选：商务会议的准确用语
(1)商务会议纪要的概念
商务会议纪要是根据记录、会议文件及有关活动的材料，用准确而精练的语言综合反映会议的基本情况，阐述会议的主要精神的书面材料。会议纪要一旦被权力机关批转或转发，就同权力机关签发的其他正式文件一样具有指令作用。
(2)商务会议纪要的结构及写作方法
会议纪要的结构由三部分组成：
l.版头。由会议名称和文种组成。
2.正文。正文一般由会议概况(包括会议时间、召开地点、主持人、参加人员、领导同志、会议议题等)、会议精神(如会议的主要情况，需要解决的问题及解决办法、讨论的结果及今后的任务)，会议的决定事项和结语。这一部分可采用三种方法即概述法、归纳分类法以及发言顺序法来写作。
3.末尾(如上级下发单位、印发机关和日期等)。会议结尾一般是发出号召，提出希望。
会议纪要的写作应注意如下几点：
第一，要真实准确。在写作过程中，虽可以进行一定的整理加工，甚至可以加适当的|义论，但其真实性、准确性仍是文章的灵魂。
写作中一定要抓住重点，不能不分强弱。
第三，会议上已经决定的问题先写，重要的尚待解决的问题后写，分歧性的意见不写。
第四，根据会议的不同内容，正确地交替使用“会议认为”、“会议提出”、“会议强调”、“会议决定”等惯用衔接用语。
例文
××型故障录波屏评议会
纪要
19××年lo月15日至17日在××召开了××型故障录波屏的评议会。
会议由××电管局、××继电器研究所、××市经委、市科委、××电子工业公司联合主持。
参加会议的有华北、西北电力设计院，华北电力试验研究所，天津、河北、山西、内蒙古电力局中调所，河南电力试验研究所，华北电力学院，北京、保定供电局共42个单位，66名代表。
会议回顾了19××年×月在北京召开的、由华北电力试验研究所、福建闽东无线电厂共同研制的故障录波延迟记忆装置技术鉴定会。鉴定会认为：该装置原理上是成熟的，技术指标和可靠性均达到国内先进水平。井希望适当修改装置结构和指标。同时与故障录波屏配套，以适合电力运行部门的需要。
为此，经保定继电器厂、福建闽东无线电厂、华北电管局总调度所、华北电力试验研究所共同努力研制成××型故障录波屏样机。
会上由保定继电器厂和闽东无线电厂，分别向代表们介绍了××型故障录波屏及信号延迟记忆装置的性能和原理，代表们对起动装置采用晶体管回路，出口回路采用可控硅元件表示满意，并对以下改进表示赞许：该产品的延迟装置本着经济实用出发，将采样速度由每周波400个点改为200个点，总延迟时间由200毫秒改为100毫秒，为保证录取电力系统故障波形的垒过程以及故障前暂态电气量波形，提供了理想的手段。
代表们参观了××型故障录波屏样机，并进行了录波操作和拉合高压油开关模拟试验。
代表们对其性能是满意的，通过认真评议，一致认为：该故障录波屏性能良好，技术指标先进合理，尤其采用××信号延迟装置后，可适当降低对光源灯燃亮速度和电机倍压起动的要求。会议认为整屏结构上进行适当改进后，可以投用于电力系统。并建议制造厂进行小批量生产。
为了更好地推广这一技术成果，代表们希望制造厂考虑增加功率振子，进一步扩充该产品的记-也装置的问题。还希望屏体元件和屏面颜色进行调和处理或按用户要求配色达到满意。
×年×月×日
篇5：常用国际商务信函基础知识精选：拒绝和同意、要求约见
同意约见
Thank you for your letter of 15 September. I note that you will bein the UK during the whole of November. We are quite interested by the fashion knitwear illustrated in yourcatalogue. As a fashion Chain. We might consider having some of our own designs manufactured in China. Please let me know when you would like to call on us. The week beginning 6 November would suit me best. I look forward to meeting you and discussing this matter.
感谢9月15日的来信。欣闻阁下将于11月逗留伦敦一个月，望到时能拨冗相会。本公司对贵公司商品目录中的针织时装深感兴趣。现正研究设计款式，在中国制造后寄本公司时装连锁店发售。 如能于11月6日或其后数天抽空来访，当感激不尽。 期待与您会面，商讨有关事宜。
拒绝约见
Thank you for your letter of 7 July regarding your new laptop computer. I regret to say that we cannot agree to your request for an appointment. We currently have the sole agency for another computer company, Under the terms of the contract , We are barred from stocking any other company’s products. The sole agency comes under review in six months’ time . Contact us then and we may be able to consider your new product.
7月7日有关新型号手提电脑函收悉。 本公司暂未能安排会面，深感歉意。现时正为另一家电脑公司提任独家代理，根据合约条款，不得销售别家电脑公司的产品。该代理权将于六个月后期满。届时烦请再作联系，共商贵产品代理事宜。
要求约见
Would you be interested in stocking a radical new departure in laptop computers? I would very much like to brief you on this great innovation. Could we make an appointment? The machine is the same size as most laptops but comes with some totally new features. The retail price will undercut its nearest competitor by at least 20%.I shall be in the UK from 1 September to 20 October. If you would like to know more, just fax or telex me. 贵公司有没有考虑配置最新型号的手提电脑?本公司诚意推介该崭新产品，盼能预约时间作一介绍。 该电脑体积和同类电脑相仿，但配备多项先进功能。其零 售 价较同类产品便宜20%以上。本人将于9月1日至10月20日逗留英国。如蒙拨冗了解该产品资料，烦 请函复。
篇6：用国际商务信函基础知识精选：拒绝、同意、请求担任独家代理
请求担任独家代理
we would like to inform you that we act on a sole agency basis fora number of manufacturers. we specialize in finished cotton goods for the middle eastern market: our activities cover all types of household linen. until now , we have been working with your textiles department and our collaboration has proved to be mutually beneficial. please refer to them for any information regarding our company. we are very
interested in an exclusive arrangement with your factoryfor the promotion of your products in bahrain. we look forward to your early reply.
`本公司担任多家厂家的独家代理，专营精制棉织品，包括各灯家用亚麻制品，行销中东。 与贵公司向有业务联系，互利互作。贵公司纺织部亦十分了解有关业务合作之情况。 盼望能成为贵公司独家代理，促销在巴林市场的货品。 上述建议，烦请早日赐复，以便进一步联系合作。 此致 敬礼
同意对方担任独家代理
thank you for your letter of 12 april proposing a sole agency for our office machines. we have examined our long and ,i must say ,mutually beneficial collaboration. we would be very pleased to entrust you with the sole agency for bahrain. from our records, we are pleased to note that you have two service engineers who took training courses at our milan factory .the sole agency will naturally be contingent on you maintaining qualified aftersales staff. we have drawn up a draft agreement that is enclosed. please examine the detailed terms and conditions and
let us know whether they meet with your approval. on a personal note, i must say that i am delighted that we are probably going to strengthen our relationship. i have very pleasant memories of my last visit to bahrain when you entertained me so delightfully .i look forward to reciprocating on your next visit to milan . my very best wishes to you and your wife.
4月12日建议担任为公室器具之独家代理来信已经收悉。 过去双方合作皆互利互助，能获您的眷顾作我公司于巴林的独家代理，殊感荣幸。 据知您公司两服务技师曾到我公司米兰工厂受训。相信您公司在取得代理权后，仍会继续注重合格售后服务人员的训练。现随信附上协议草稿， 请查实各项条款 ，惠复是盼。 能加强业务，我亦感到欣喜，前次到访巴林，蒙盛情款待，不胜感激。祈盼您莅临米兰时，容我一尽地主之谊。
此致 敬礼
拒绝对方担任独家代理
Thank you for your letter of 1 September suggesting that we grant you a sole agency for our household linens. I regret to say that, at this stage ,such an arrangement would berather premature. We would, however, be willing to engage in a trial collaboration with you company to see how the arrangement works. It would be necessary for you to test the market for our productsat you end. You would also have to build up a much larger turnover tojustify a sole agency. We enclose price lists covering all the products you are interested in and look forward to hearing from you soon.
9月1日有关建议担任家用亚麻制品独家代理的来信收悉。谨致衷心谢意。目前时机尚未成熟，不能应允该安排深感抱歉。 然而，本公司乐意与贵公司先试行合作，为今后合作打下基础。为证明担任独家代理的能力，贵公司宜上述货品作市场调查，研究是否可扩大现有之营业额。奉上该货品之报价单，敬希查照。专此候复。 此致 敬礼
篇7：常用国际商务信函基础知识精选：通知客户价格调整和说明调整原因
说明价格调整原因
i enclose our new price list , which will come into effect ,from the end of this month. you will see that we have increased our prices on most models. we have ,however , refrained from doing so on some models of which we hold large stocks. we feel we should explain why we have increased our prices. we are paying 10% more for our raw materials than we were paying last year. some of our subcontractors have raised their by as much
as 15%. as you know , we take great pride in our machines and are jealous of the reputation for quality and dependability which we have achieved over the last 40 years. we will not compromise that reputation because of rising costs. we hope, therefore decided to raise the price of some of our machines. we hope you will understand our position and look forward to your orders.
现谨附上本公司新价格表，新价格将于本月底生效。除了存货充裕的商品外，其余大部分货品均已调升价格。是次调整原因是原材料价格升幅上涨10%□，一些承包商的价格调升到15%。 过去40年，本公司生产的机器品质优良、性能可靠。今为确保产品质量
通知客户价格调整
We enclose our new catalogue and price list. The revised prices will apply from 1 April 1997. You will see that there have been number of changes in our product range. A number of improved models have been introduced. Out range of washing machines has been completely revamped. Many popular lines, however, have been retained unchanged. You will be aware that inflation is affecting industry as a whole .Ws have been affected like everyone else and some price increases havebeen unavoidable. We have not, however, increased our prices across the board, In many cases, there is a small price increase, but in others, none at all. We can assure you that the quality of our consumer durables has been maintained at a high standard and that our service will continueto be first class. We look forward to receiving your orders.
谨谢上新的商品目录和价格表。修订价格定于1997年4月1日起生效。产品系列有一大革新，增加了不少改良的型号，扒出一系列新款的洗衣机，但许多款的开动号仍保持不变。通货膨胀影响整个工业连带令货品价格上涨。虽然如此，本公司并未全面提升价格，调整幅度亦不大。 本公司坚守一贯信念，务求出产优质之耐用消费品，迎合顾客的需要。 谢谢贵公司多年惠顾，盼继续合作。
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